Robot Food Brands BULK POWDERS’ New ‘WMN’ Range

Robot Food has created the branding and packaging for a new women-only product range from BULK POWDERS – one of the UK’s most popular sports nutrition brands. “Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name WMN and created designs using eye-catching rose gold against […]
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Brabham Automotive Reveals Name of New Car

Revived British car brand Brabham Automotive has today announced BT62 as the name of its first project, which is most likely to be a high-performance supercar. Since 1961, when Jack Brabham and Ron Tauranac began designing and manufacturing cars, all Brabham vehicles have been given the prefix ‘BT’, in honour of the team’s founders, along with […]
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me&dave Brands London’s ‘One Crown Place’

Property branding agency me&dave has created the identity for One Crown Place, a new mixed-use development in EC2 London. Launched by real estate advisor CBRE to buyers just last week, the One Crown Place scheme has been designed by architecture firm Kohn Pederson Fox (KPF) and is scheduled to open in 2020; it comprises two […]
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VIDEO: Designing the New CUPRA Logo

A few weeks ago Spanish carmaker SEAT inaugurated its new CUPRA performance arm with the reveal of a specially created logo. Replacing the regular SEAT ‘S’, the new symbol, which is made up of two overlapping, symmetrical ‘C’s, will henceforth be worn as a marque badge by all of the newly-launched sub-brand’s car models. Designers at […]
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Electra Meccanica Reveals New Logo Design

Canadian car manufacturer Electra Meccanica has revealed an updated corporate logo that depicts an evolutionary design paying homage to the company’s beginnings as Intermeccanica. The latter, which was founded in Italy back in 1959, initially featured a bull on its own logo, and this new design is said to be an evolution of that original […]
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SEAT Reveals ‘Tarraco’ as Name of New SUV

SEAT has announced that “Tarraco” will be the name of the Spanish manufacturer’s third SUV following a vote by 146,124 fans in 134 countries who participated in the final stage of the brand’s #SEATseekingName contest that was initially launched last summer. Tarraco, which is the ancient name of the Catalan city of Tarragona, received 51,903 (35.52%) […]
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Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
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