Citroën Reveals Special Logo Design to Mark Centenary

French car manufacturer Citroën has unveiled a special logo design to mark its upcoming centenary. With the first Citroën in history – the Type A (which also happened to be the world’s first mass-produced front wheel drive car) – having been launched by company founder André Citroën in Paris in June 1919, the brand will […]
[READ MORE]

Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
[READ MORE]

VIDEO: Designing the New CUPRA Logo

A few weeks ago Spanish carmaker SEAT inaugurated its new CUPRA performance arm with the reveal of a specially created logo. Replacing the regular SEAT ‘S’, the new symbol, which is made up of two overlapping, symmetrical ‘C’s, will henceforth be worn as a marque badge by all of the newly-launched sub-brand’s car models. Designers at […]
[READ MORE]

Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
[READ MORE]

Michigan Tech Reveals New Logo at Launch of Rebranding

After more than 130 years, Michigan Technological University has rolled out its first cohesive, University-wide brand. A task force representing faculty, administrators, alumni and students conducted research before settling on the new logo, which was designed over an 18 month period. “The Husky statue has become the centre of campus, a gathering place and a symbol of Michigan Tech. Alumni […]
[READ MORE]

Archival’s adidas RGIII Trophy Edition Design Wins 2014 RDA

adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
[READ MORE]

Visual Identity for Arch Residential

Arch Residential is a lettings-focused estate agency that operates out of Borough in South East London. The company approached graphic designer Denis Mallet, of London-based studio DMWORKROOM, to help create a stronger and more memorable visual identity. As the main constitutive logo element, Denis created an iconic symbol using the first letter of the business […]
[READ MORE]