SomeOne Unveils New Look for Beauty Brand, Lumity

Branding agency SomeOne has created the new look for health and beauty supplements company, Lumity. Founded by a PhD graduate from the University of Cambridge, and said to have a dedicated following among makeup artists and celebrities, including the likes of Helena Christensen, Yasmin Le Bon and Cheryl Cole, Lumity makes and sells anti-ageing products […]
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University of Manitoba Reveals New Logo Design

The University of Manitoba has unveiled a new logo, which the Canadian educational institute says is the first step in its brand evolution. Over 7,000 students, faculty, alumni, donours and community partners are said to have been involved in the development of the new logo design, including many who participated in brand focus group sessions […]
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Citroën Reveals Special Logo Design to Mark Centenary

French car manufacturer Citroën has unveiled a special logo design to mark its upcoming centenary. With the first Citroën in history – the Type A (which also happened to be the world’s first mass-produced front wheel drive car) – having been launched by company founder André Citroën in Paris in June 1919, the brand will […]
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Ice Cream Brand Yorica! Given New Look by Brandon

Design consultancy Brandon has refreshed the logo and identity for London ‘free-from’ ice-cream parlour, Yorica! The business, which first opened in 2016 selling ice-creams that are claimed to be free from all 14 major allergens, has recently made the shift from gelateria into the supermarket retail trade. “Yorica! has a very distinctive 1960s-inspired free-spirit identity […]
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PB Creative Imagines New Disruptive UK Dairy Brand

Design agency PB Creative has developed a new brand concept for a range of dairy products as part of this year’s Dairymen Supplement Creative Challenge, an annual competition organised by British magazine The Grocer. The latter challenged PB Creative to come up with a new idea for a range of ‘artisanal’ dairy products that would […]
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Pentagram Brands New Concept Store for Baskin Robbins

Pentagram has created the name, visual identity and packaging for a new Baskin Robbins ‘concept store’ in Asia. The famous American ice cream chain was first launched in South Korea back in 1985 by Seoul-based food conglomerate SPC Group (SPC), which currently runs over 2000 ice cream and donut stores across the country. SPC’s latest […]
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‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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