Bulletproof Overhauls Packaging Design for PizzaExpress

PizzaExpress has relaunched its ‘At Home’ range this month with new packaging and updated recipes as part of a new ‘one brand’ strategy. The redesign has been led by the London office of brand design agency Bulletproof who were appointed to the project in April 2015 following a strategic reappraisal of the master brand identity. […]
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Swedish Fish Gets New Branding and Packaging by Bulletproof

Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of candy brand, Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish originally arrived in the USA in the late 1950’s as an import from Sweden. […]
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Bulletproof Designs Branding and Packaging for Kraft Dressings

The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five flavours. “Our biggest challenge was to create a design that did justice to the big, lively flavors and culinary adventure inside […]
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Bulletproof Unites Maynards and Bassetts into One New Brand

Well-known confectionery brands Maynards and Bassetts have announced they are joining forces in an effort to “reinvigorate” the adult candy market. This master brand revamp, which includes new branding and a total packaging redesign, was handled by strategic brand and packaging design agency Bulletproof. The agency was appointed by brand owner, Mondelēz International in March 2015, on […]
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Bulletproof Redesigns Haywards Pickled Veg

Bulletproof has created the new brand identity and packaging design for pickled veg brand Haywards. The design agency was appointed by brand owner Mizkan Euro following a three-way creative pitch back in July 2014. Keeping the existing Haywards yellow-on-blue colour scheme, the designers have created a hand drawn brand mark that is said to have […]
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Bulletproof Redesigns Bassetts Vitamins

Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute. Despite […]
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Bulletproof Gives Trebor Brand Refresh

Trebor has revealed a rejuvenated brand identity and packaging. The British brand, which has been making mints for over a hundred years including Extra Strong Mints, Softmints and Soft Fruits, tasked brand and packaging design agency Bulletproof with creating a design that would “celebrate Trebor’s rich heritage while packing a visual punch” on shelf. As […]
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