Siegel+Gale Unveils New Visual Identity for Cheetah Mobile

Global strategic branding firm Siegel+Gale has designed the new visual identity for Cheetah Mobile, a mobile internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest internet security software provider in China. Their portfolio […]
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SomeOne Brands New Vodafone/Telefónica Tie-Up

Over the last few years Vodafone and Telefónica (O2) have been operating a network sharing agreement that allows each company to share the other party’s installation wherever practical. This has led to the formation of a new joint company – Cornerstone Telecommunications Infrastructure Ltd (CTIL). UK branding agency SomeOne were asked to create an identity […]
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Rebrand for ‘Speed Communications’ by Soapbox & Sons

Following a merger with KTB PR in 2012, Speed Communications felt a brand refresh would help unite the two agencies. On the back of this new brand repositioning, they briefed Jenny Theolin, creative director at London-based design studio Soapbox & Sons, to give the business a fresh look. The new logo design is based around an […]
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Identity and Branding Design for ‘Museo del Cine’

Established in October 1971, the Museo del Cine carries the name of Pablo Cristian Ducrós Hicken in tribute to the man whose collection of cinematographic equipment gave rise to the museum. As well as housing a specialised book and film library, the museum is actively engaged in the restoration of film and the exhibition of […]
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Fishburn Rebrands the Cambridge Literary Festival

The Cambridge Literary Festival, a charity that organises events in Cambridge celebrating the power of words, is to launch a new identity at their up and coming spring festival. Previously called the Cambridge Wordfest, global communications agency Fishburn was tasked to create a new name and visual identity that would attract major sponsors, raise their […]
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Identity Design for Advertising Agency, ‘Branch Creative’

Focused on Central and Eastern European markets, Poland’s Branch Creative is an executive film production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the globe. Branch Creative recently turned to Warsaw-based design agency Noeeko to help formulate a new look for its growing enterprise. Headed by owner and […]
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Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
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