Robot Food Unveils New Look for Cadbury Mini Rolls

Cadbury Mini Rolls are said to be the original Mini Roll and have been featured on supermarket shelves since 1962. However, dozens of copycat brands have jumped on the success of the vanilla crème-centred Cadbury Mini Rolls and followed with their own variants. Premier Foods say they wanted to make Cadbury Mini Rolls more impactful […]
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New Identity Design for Cadbury Hot Chocolate by Bulletproof

International brand design agency Bulletproof has given the Cadbury Hot Chocolate portfolio a complete makeover with a contemporary new range identity and packaging design. The agency was awarded the project in December 2012 by brand owners Mondeléz International, following a three-way credentials and chemistry pitch. It was deemed that the brand’s heritage wasn’t delivered through […]
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Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines. Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s […]
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