Great American Cookies and Marble Slab Creamery Introduce New Logos

Great American Cookies and Marble Slab Creamery have both introduced new brand visions, logos, packaging, and store designs. Owned by Global Franchise Group (GFG), the confectionery brands are said to be two of America’s favourite destinations for sweet treats and celebrations. GFG partnered with Colorado-headquartered brand consultancy and creative agency Sterling-Rice Group (SRG) to develop […]
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Smith&+Village Rebrand Booths’ Cakes and Puddings

Branding agency Smith&+Village has redesigned Booths’ own label range of puddings and cakes. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but company bosses wanted to migrate the products to the Booths branding, while maintaining the “positive associations” with Waterfields. The designers at Smith&+Village […]
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New Logo and Packaging Design Unveiled for Jacob’s

United Biscuits (UB), an international manufacturer of biscuits and cakes, has this week announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range. UB says it has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products […]
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Ice Cream and Dessert Café: Honey & Bee

Having originally studied in Cairo in Egypt, Emad Daoud is now a widely experienced graphic designer who has worked all over the Middle East. Currently based in Saudi Arabia, Emad recently completed this brand identity and packaging design project for a coffee-come-dessert parlour in Riyadh city. Interestingly, the design avoids any traditional Arabo-Islamic styling cues, […]
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