Westleaf Officially Rebrands as Decibel Cannabis Company

Canadian cannabis company Westleaf has announced a name change to Decibel Cannabis Company, or “Decibel” for short. The comprehensive rebrand is claimed to mark a new chapter in the evolution of the organisation and brings together the Westleaf and We Grow businesses under one name and visual brand identity that reflects “the ultimate expression of […]
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Tourism Vancouver Unveils New Logo and Brand

Tourism Vancouver has revealed an all-new ‘compass’ logo as part of a major brand refresh. The new identity is said to have taken over a year to create, with the two-part project including a brand research and strategy element, led by travel and hospitality marketing firm MMGY, and a design phase involving the creation of […]
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Canadian Airline WestJet Unveils New Logo and Livery Design

WestJet – said to be Canada’s second largest air carrier – has unveiled a new logo and livery design. In terms of the refreshed logo, the font has been updated to Bliss, to give the WestJet wordmark “a more uniform and current style”. The logo also now uses a single colour to soften the regional […]
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Yukon Government Unveils New Logo Design

The government of Yukon, which is one of Canada’s three federal territories, has rolled out a new visual identity that includes a refreshed logo design as well as a new website. Over the past 40 years, Yukon’s government has accumulated a wide array of sub-logos that have collectively been described as being “inconsistent”. “Nearly all […]
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First Air Unveils New Logo and Livery

First Air, Canada’s northern airline, has revealed a total makeover of its brand after 71 years. The updated identity features a modern version of the iconic Arctic symbol, the Inuksuk. The company says it wants the new look to be representative of the people and land of the Arctic. Members of the Inuit community are also said […]
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Tundra Books Gets New Logo Design by Viva & Co.

Canada’s oldest publisher of children’s books, Tundra Books, has revealed an all-new logo design as part of its 50th anniversary celebrations. The new badge, featuring stylised antlers, has been created by Toronto-based design firm Viva & Co. and its founder and managing director, Frank Viva. The new mark is the publisher’s first logo rebrand since its […]
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Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
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