Proton Gets New Tiger Logo as Part of Brand Refresh

Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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INEOS Automotive Unveils Name and Logo of New Car

INEOS Automotive has announced that its “utilitarian 4×4” will be named ‘Grenadier’ after the Knightsbridge-located pub in which it was conceived, with over 6,000 fans and followers responding to an online poll to choose the car’s name. Founded by billionaire Sir Jim Ratcliffe, reportedly Britain’s third richest man, the new automotive brand aims to manufacture a […]
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Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
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Lotus Reveals Name and Logo of New Electric Hypercar

British sports car brand Lotus has revealed the name of its new all-electric hypercar, which is due to start production in 2020. The announcement was made this past weekend at the annual Goodwood Festival of Speed held in West Sussex, England. Dubbed as “the world’s first British EV hypercar”, the model will be called “Evija”; […]
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Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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China’s Geely Launches New Electric Car Brand – ‘Geometry’

Geely, currently the biggest car manufacturer in China, has launched a new ‘premium’ all-electric vehicle brand. Called “Geometry”, the new mark has plans to launch 10 pure electric models by 2025, targeting multiple segments including saloons, SUVs, crossovers, and MPVs. The first model, dubbed “Geometry A”, has this week made its official global public debut […]
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New Toyota Supra Gets Racetrack-Inspired Logo Design

Japanese carmaker Toyota has unveiled its all-new Supra, with the iconic sports car making a comeback after nearly two decades. The 2020 Toyota GR Supra made its official global debut this week at the 2019 Detroit Auto Show, returning to the U.S. market following a hiatus of 21 years – and when it arrives in […]
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