VIDEO: Designing the New CUPRA Logo

A few weeks ago Spanish carmaker SEAT inaugurated its new CUPRA performance arm with the reveal of a specially created logo. Replacing the regular SEAT ‘S’, the new symbol, which is made up of two overlapping, symmetrical ‘C’s, will henceforth be worn as a marque badge by all of the newly-launched sub-brand’s car models. Designers at […]
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Limited Edition Aston Martin Car to Wear Tom Brady Logo

Record-breaking NFL star, Tom Brady, has collaborated with Aston Martin’s Q by Aston Martin bespoke division to produce the Vanquish S Volante ‘Tom Brady Signature Edition’. Strictly limited to just 12 units, each car will also bear Tom’s signature on the sill plates as well as featuring a specially designed ‘TB12’ logo on a fender […]
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Aston Martin Launches New ‘AMR’ Performance Brand

Aston Martin has chosen this year’s Geneva motor show to launch AMR – a new performance sub-brand that company bosses say will strengthen the connection between its road and race cars. Akin to AMG and Mercedes, AMR derivatives are now being planned for every core model in the Aston Martin range; these will also include […]
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Electric Car Company Changes Name, Reveals All-New Car

US electric car company Atieva has changed its name to Lucid Motors. As well as announcing a change to its identity, the California-based startup has also revealed a new luxury saloon vehicle. Dubbed “Air”, the prototype car is claimed to deliver a range of 400 miles while also generating 986 bhp. Its lithium-ion battery cells […]
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NextEV Launches New Electric Car Brand – ‘NIO’

Eelectric car company NextEV has unveiled a new sub-brand, NIO, at a special launch event at the Saatchi Gallery in London. The Chinese-backed carmaker simultaneously revealed an all-new electric supercar, the NIO EP9, which is claimed to have set a new lap record at the Nürburgring Nordschliefe to become the fastest electric car in the […]
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US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
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Mercedes-Benz Launches New ‘EQ’ Brand for Electric Cars

Mercedes-Benz has unveiled a new sub-brand for electric cars that is set to challenge BMW’s “i” division. Dubbed EQ, which stands for “Electric Intelligence”, the new brand will serve as an “ecosystem” for all of the German carmaker’s future electric mobility-related products and services. The spectrum ranges from electric vehicles to wallboxes and charging services […]
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