ŠKODA Reveals Name of New Large SUV

ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA plans to usher in a new SUV campaign with the introduction of […]
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Bugatti Reveals Name and Logo of New Super Car

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the […]
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Hyundai Launches New Car Brand – ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
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Naming and Identity Design for Mazda ‘HAZUMI’ Concept Car

The new Mazda HAZUMI concept car unveiled at this week’s Geneva Motor Show foreshadows Mazda‘s next-generation B-segment car, namely, the Mazda2. Like all of Mazda’s new generation models – the Mazda CX-5, Mazda6 and all-new Mazda3 – HAZUMI’s styling direction has been determined by the brand’s current ‘KODO – Soul of Motion’ design philosophy. HAZUMI […]
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New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
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