Hyundai Reveals Name and Logo of All-New Electric Car

Hyundai has announced the name of its first dedicated electric vehicle due for launch in 2016: the Hyundai IONIQ. The new car will be made available with electric, hybrid, and plug-in hybrid powertrains – the first car from any manufacturer to package these three powertrain options in a single body type according to Hyundai. “The new car’s name references […]
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Bugatti Reveals Name and Logo of New Super Car

The next Bugatti is to be called Chiron. It will be named after Louis Chiron, a racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. His name is more closely connected with the history of Bugatti than any other racing driver. The world premiere of the […]
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Hyundai Launches New Car Brand – ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
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Car Maker Cadillac Renews Historic Crest Logo

Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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Chevrolet’s Bowtie Logo Celebrates 100th Anniversary

Chevrolet’s ‘bowtie’ logo celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain. In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centred at […]
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Automotive Branding: VUHL

VŪHL (the name is pronounced ‘vool’ and stands for ‘Vehicles of Ultra- lightweight and High-performance’) is a brand new car manufacturer from Mexico. The VŪHL 05, a mid-engined two-seater that was officially launched at the Goodwood Festival of Speed in the UK just last week, is the company’s first ever production car. Guillermo Echeverria senior, […]
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TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
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