Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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SEAT Launches Contest to Find Name for Its New SUV

SEAT is seeking a name for its new seven-seater SUV that is set to go on sale in 2018. The Spanish brand has launched a contest for the public to submit proposals and vote for the name of the new car, which will be positioned one segment above the Ateca SUV. The main criteria is that the […]
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Hyundai Reveals Name and Logo of New Car

Hyundai has revealed the name and logo of its new sub-compact SUV: The all-new Kona. The name continues Hyundai’s SUV naming strategy and is derived from the Kona district on the Island of Hawaii, or the Big Island of Hawaii as it is also known. “The island’s energetic image and unique lifestyle matches the all-new […]
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Car Portal Edmunds Debuts New Logo Design

U.S. car shopping portal Edmunds has unveiled a refreshed logo design as well as a new website. The launch marks the first time it has changed its logo this century. The company is also dropping the “.com” from its name, and will now be known simply as “Edmunds”. Design-wise, the updated logo sees the revised […]
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Name of All-New Vauxhall Model Revealed

Vauxhall’s new Mokka X will be joined by a new crossover sibling early next year, as the trend for crossover and SUV products continues to grow in the UK. Named the Crossland X, the small-sized SUV newcomer will be one of five new models to join Vauxhall’s growing line-up for 2017. “The Crossland X will sit […]
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Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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