Pentagram Updates Rolls-Royce Logo for the Digital Era

Design agency Pentagram has refreshed the logo and brand identity for Rolls-Royce in an effort to bring “visual continuity across geographies and business channels”. The famous British car marque was originally founded in 1906 by Charles Rolls and Henry Royce. During World War I the company also entered into aero engine manufacturing. Although the car […]
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Litehouse Unveils New Logo and Packaging

Litehouse, said to be the number-one refrigerated salad dressing brand in the U.S. and Canada, has unveiled a refreshed packaging design for its core line of dressings and dips. A modernised Litehouse logo prominently features the brand’s famous lighthouse design, but the previous glass jars and bottles have been retained to help consumers recognise their […]
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Hellmann’s Mayonnaise Gets New Identity and Pack Refresh

International brand design agency Design Bridge has revealed details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The new pack design is launching first in the USA, followed by Europe, and then in other regions later in the year. As the famous Unilever brand celebrated its 100-year […]
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Concept Logo and Packaging Design for ‘Pono’ Chocolate

Clarke Harris is currently undertaking his third year of studies in graphic design at the University of Florida. This chocolate branding exercise was designed and completed as part of his academic work. Pono is a Hawaiian word that is commonly translated as meaning “righteousness”; the word is even featured in the official Hawaii state motto, […]
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