Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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Greenspace Creates ‘Go Do’ Branding for Kibo Motorcycles

Described as a “social mobility enterprise”, Kibo Africa is a new motorcycle startup founded by Dutch economist and entrepreneur, Huib van de Grijspaard. The business was founded following trips to Kenya, where Huib says he was impressed by the importance of the motorcycle and how it “revolutionises” the way people go about daily chores. The […]
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Citroën Unveils 3D Printed Logo

French carmaker Citroën has revealed a 3D-printed sculpture representing the brand logo at this year’s Beijing Motor Show. Entitled ‘I love Citroën’, the sculpture is an arty take on the brand logo and is the brainchild of Arnaud Belloni, Citroën’s marketing and communication director. It was designed by Karine Buisson Caillard, global brand designer at Citroën, and […]
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Prophet Launches New Brand Identity for Ardent

Ardent, the new company created from the recent merger of salvage specialists, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity. Created by design consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a range of items […]
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Form Designs New Beatles-Inspired Abbey Road Identity

Branding agency Form has created a new identity system for London recording studio Abbey Road. Home to landmark recordings, the studio complex has a history spanning over 80 years that encompasses work by some of the world’s most famous recording artists including The Beatles, Pink Floyd, Kanye West, Oasis, Elbow, Lady Gaga and Adele. Major […]
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Spin Rebrands University of the Creative Arts

The University for the Creative Arts is a specialist arts institution in the south east of England. It’s four campuses at Canterbury, Epsom, Farnham and Rochester offer a range of creative subjects. Their primary focus is on practice-based and industry-orientated learning experience. Following an extensive research and consultation phase with senior management, lecturers, students and […]
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Car Maker Cadillac Renews Historic Crest Logo

Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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