Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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Car Makers Fiat and Chrysler Adopt a New Logo Design

Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based […]
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Mopar Unveils 50th Anniversary HEMI Logo

Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of its famous second generation (Gen II) 426 Race HEMI engine design. To kick off the year-long commemoration, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine’s moniker, which resulted from the powerplant’s imposing size, strength […]
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