Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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The Partners Rebrand Shakespeare’s Globe

Branding agency The Partners has created the new logo and identity for Shakespeare’s Globe. Set in the London Borough of Southwark, on the south bank of the River Thames, Shakespeare’s Globe is in reality a modern reconstruction of a round-shaped building that was first built in 1599, destroyed by fire in 1613, rebuilt in 1614, […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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Gordon Murray Reveals Name and Logo of New Car Brand

Famed British car designer Gordon Murray has officially announced plans to build an all-new vehicle, which will sell under a newly-created brand called “IGM” (an acronym for Ian Gordon Murray, the designer’s full name). Previewed in a single teaser sketch, the new model will commemorate 50 years of Gordon Murray car design and was announced […]
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Miami University’s New Logo Honours Myaamia Tribe

Miami University has revealed a new “heritage logo” that honours the culture of the Miami “Myaamia” Tribe after which it’s named. The logo’s look, created by Myaamia artist Julie Olds and designer Alyse Capaccio from the university’s communications and marketing department, is said to have been inspired the tribe’s traditional ribbonwork art and its bold […]
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Germany EURO 2024 Bid Logo Revealed

2,076 submissions, 990 designers, 82 countries, but just one winner – the German Football Association (DFB) have unveiled their official EURO 2024 bid logo. After the thousands of entries from all around the world were whittled down to a shortlist by a jury, the nation then voted for their favourite on the FUSSBALL.DE website. 44 […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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