Eurosport Reveals Olympics Logo Design

Eurosport has unveiled its on-screen logo for the Olympic Winter Games PyeongChang 2018. The broadcast of the winter games will mark the network’s first as the official broadcaster for the Olympic games in both the United Kingdom and mainland Europe. The logo design brings together the current Eurosport wordmark with the PyeongChang logo typeface, underpinned […]
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Los Angeles 2024 Olympic Bid Logo Revealed

Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
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Paris Unveils its 2024 Olympic Logo Design

Paris 2024 have revealed their official logo for their Olympic and Paralympic Games bid, with the design claimed to be a modern interpretation of the Eiffel Tower. Upon its unveiling, the logo was projected onto one of the Paris’ most famous landmarks, the Arc de Triomphe. “The new visual identity of the Paris 2024 campaign reflects the […]
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thyssenkrupp Unveils New Brand Identity

German engineering conglomerate thyssenkrupp has revealed a new brand identity. The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, […]
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Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Solana Business Park Unveils New Logo Design

Solana Business Park and architecture firm 5G Studio Collaborative have unveiled a new logo as well as final architectural design renderings of the U.S. property’s $50 million campus renovation. Investment firm Equity Office Properties, an affiliate of New York-based Blackstone Group, last month revealed plans to spend $50 million in capital improvements to the property […]
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Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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