Bluemarlin Redesigns ‘Sumol’ Soft Drink

International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s famous soft drink brand, Sumol. With a history that dates back to the 1950s, Sumol is a well-known brand in its home country, Portugal. This new visual identity forms part of Sumol’s ambition to reach a wider audience, especially with […]
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Solana Business Park Unveils New Logo Design

Solana Business Park and architecture firm 5G Studio Collaborative have unveiled a new logo as well as final architectural design renderings of the U.S. property’s $50 million campus renovation. Investment firm Equity Office Properties, an affiliate of New York-based Blackstone Group, last month revealed plans to spend $50 million in capital improvements to the property […]
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Aston Martin Works Reveals 60th Anniversary Logo

Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 years at Newport Pagnell with the commissioning of six limited edition sports cars. Design direction for the Works Anniversary cars came from the Aston Martin Design team, led by chief creative officer Marek Reichman, while the bespoke elements of each […]
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TRÜF Creative Helps Brand Investment Firm, ‘ECHO’

Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry. The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image. “Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the […]
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Rebranding Concept for M&M’s

Graphic designer Nicole Garcia has come up with this branding and packaging concept for M&M’s, the colourful button-shaped, chocolate-filled sweets made by US confectionery giant Mars. Raised in Colombia, Nicole currently lives in New York where she is pursuing a bachelor’s degree in Communication Design at the Pratt Institute. The avid jewellery maker developed the […]
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Oslo 2022 Reveals Candidate City Logo

Oslo 2022 has unveiled a new logo and visual profile for its bid to host the Winter Olympic and Paralympic Games. The city has been shortlisted by the International Olympic Committee (IOC) in the 2022 race alongside China’s capital Beijing and Almaty in Kazakhstan. The logo incorporates Pierre de Coubertin’s Olympic rings as well as […]
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Pearlfisher Creates Identity for China’s ‘3r Advertising Services’

Pearlfisher has created the new corporate identity design for 3r Advertising Services, a media group with offices in Beijing, Shanghai, Guangzhou and Chongqing, and whose clients include Ford, Alibaba and JDB, China’s most popular soft drink. Previously, it was felt the group’s three agencies – which cover numerous disciplines, including advertising, digital planning and marketing, […]
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