New ‘ALKIMI’ Cleaning Range Gets Branded by Bulletproof

Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, a new non-toxic cleaning range. The agency was briefed to create a new cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power, while being kinder to the user and their […]
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Robot Food Rethinks Laundry Detergent with ‘LOAD’ Concept

Leeds-based branding agency Robot Food has unveiled a new concept project that aims to rethink a number of popular product categories in the retail sector. “Project Disrupt is a self initiated concept project where we split the team into three and spent five days rethinking three categories in desperate need of a shake up,” says […]
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Elmwood ‘Cleans Up’ Challs with New Corporate Brand Identity

Global brand design consultancy Elmwood has revealed a new corporate identity for Challs International. Founded in 1990, Challs has been developing household cleaning products for 25 years. The brief tasked Elmwood to create a “simple, yet impactful” identity that would work across multiple territories, without over-shadowing the product brands such as Buster, Bin Buddy and […]
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