Sunshine Rebrands Roald Dahl for New Global Audience

The Roald Dahl Literary Estate has appointed creative agency Sunshine to develop and evolve its proposition and branding. This is the first time a unifying identity has been developed to live across the estate’s multiple properties and activities. The agency has subsequently defined the three guiding principles for the estate to uphold as: ‘masters of […]
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Option Care Unveils New Name and Company Branding

Option Care, a new infusion services company based in the U.S. has unveiled its new name and company branding. Formerly known as Walgreens Infusion Services, Option Care offers clinical care provided by trained infusion nurses and pharmacists who treat patients with a range of medical conditions. Said to be one the largest providers of home […]
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Williams Murray Hamm Creates Identity for ‘Prismologie’

Branding agency Williams Murray Hamm has created the identity for new luxury body care range Prismologie. Williams Murray Hamm began working with entrepreneurs, Intisar and Fatima Al-Sabah, two years ago on the strategy, creative and implementation of their newly created beauty products. “Moving away from the whiteness and rigidity normally associated with beauty products, Williams […]
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Royal Scottish National Orchestra Unveils New Identity

Edinburgh based agency The Union has rebranded The Royal Scottish National Orchestra, in the lead up to the concert group’s upcoming 125th anniversary in 2016. The agency says the new identity was developed following an extensive research process involving stakeholders, patrons and orchestra members. According to David Huckell, senior designer at The Union: “The identity […]
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NOW TV Unveils New ‘Magic-Inspired’ Brand Identity

Online TV streaming service NOW TV has launched its new TV ads as part of a new integrated campaign that reflects its new logo and brand identity, as it rebrands for the first time since its launch in July 2012. The theme of the campaign, created by advertising agency WCRS, is ‘digital magic’ and will […]
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Mr B & Friends Rebrands The Cheltenham Trust

Creative marketing agency Mr B & Friends has this week revealed the new identity for the The Cheltenham Trust. The agency won the task to create the new look in a competitive pitch in 2014. The Cheltenham Trust is responsible for the management and operation of some of Cheltenham’s most important cultural venues: Cheltenham Town […]
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Coley Porter Bell Modernises Logo and Packaging for OXO

Branding agency Coley Porter Bell (CPB) has revamped the look and feel of OXO for its Cubes and Shake & Flavour range. The work is set to roll out at the end of January and aims to modernise the brand without losing historical design elements. For the cube range, the agency says it created an […]
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