Women in Sport Charity Unveils New Brand Identity

Global brand and design consultancy Elmwood has created a new identity for Women in Sport, as part of the charity’s recent high profile re-brand from the Women’s Sport and Fitness Foundation (WSFF). With over 30 years experience campaigning against inequality in sport, the newly re-branded Women in Sport says its aim is to transform sport […]
[READ MORE]

Branding and Packaging Design for ASDA: ‘Kidchen’

Originally founded in Leeds in 1949, ASDA is today the UK’s second largest supermarket chain. Although its head office still remains in West Yorkshire, the chain is currently owned by American retail giant Walmart. The supermarket retailer stocks food, clothing, general merchandise and toys, including a whole host of own-label brands. Designer Chris Wilson, who […]
[READ MORE]

Pearlfisher Branding for New Allergy-Free Food Brand ‘ilumi’

Tanfield and design partner Pearlfisher London have unveiled ilumi – a new brand for the allergy free food market. ilumi is a range of 100% natural convenient meals, all of which are nut, milk and gluten free. The brand aims to change the notion that allergy free food is a niche or less enjoyable category […]
[READ MORE]