Swedish Fish Gets New Branding and Packaging by Bulletproof

Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of candy brand, Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish originally arrived in the USA in the late 1950’s as an import from Sweden. […]
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IC Design Helps Özerlat Make Inroads into UK Coffee Market

London-based creative agency IC Design has designed the packaging for speciality coffee brand Özerlat’s Turkish Delight range. Comprising a range of five flavours, the products are hand-crafted for Özerlat by confectionery house Haci Bekir in Istanbul. “Catering for any changes or additions to the range, the packaging is designed as an elegant, simple box with wraparound […]
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Bulletproof Unites Maynards and Bassetts into One New Brand

Well-known confectionery brands Maynards and Bassetts have announced they are joining forces in an effort to “reinvigorate” the adult candy market. This master brand revamp, which includes new branding and a total packaging redesign, was handled by strategic brand and packaging design agency Bulletproof. The agency was appointed by brand owner, Mondelēz International in March 2015, on […]
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Branding and Packaging Concept for Chocolatier Brand, Vosges

Swedish graphic designer Kajsa Klaesén has developed this branding and packaging concept for chocolate maker, Vosges Haut-Chocolat. The Chicago-based luxury chocolate brand is famed for its use of ‘exotic’ flavour combinations, many of which are inspired by the travels of the chocolatier owner, Katrina Markoff. The company features different gourmet chocolates at their Chicago and […]
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Springetts Designs Halloween Jaffa Cakes

McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier this year, all three packs feature a plethora of ‘scary imagery’. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” says Springetts […]
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Bulletproof Redesigns Bassetts Vitamins

Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft & Chewy’ Vitamins is now said to be the UK’s number one children’s vitamin brand; their best-selling variant, Early Health Strawberry, sells one pack every minute. Despite […]
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Bulletproof Gives Trebor Brand Refresh

Trebor has revealed a rejuvenated brand identity and packaging. The British brand, which has been making mints for over a hundred years including Extra Strong Mints, Softmints and Soft Fruits, tasked brand and packaging design agency Bulletproof with creating a design that would “celebrate Trebor’s rich heritage while packing a visual punch” on shelf. As […]
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