Pentagram Rebrands Luxury Fashion Retailer, Mytheresa

Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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IC Design Creates Look for Andean Food Brand, ‘Mantandina’

IC Design has created the branding for Mantandina, a new UK food brand that specialises in food and drink from Peru and the Central Andes. Andean food is said to have taken off in the UK over the last few years, particularly in London. New restaurants are constantly launching and it was predicted to be […]
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Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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New Identity Design Revealed for King Edward VII’s Hospital

King Edward VII’s Hospital is said to be London’s foremost private hospital. It was founded in 1899, at the suggestion of the Prince of Wales (later King Edward VII) by Agnes and Fanny Keyser who opened their home to nurse sick and wounded officers returning from the Boer War. Edward VII became the first royal […]
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Highland Spring Reveals New Look

Highland Spring, said to be the UK’s number one plain bottled water brand, has unveiled a new look across its still and sparkling packaging, which the company says will deliver increased visual impact and standout on shelf in both the retail and wholesale channel. Highland Spring’s sparkling PET range has been updated to reflect the […]
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Dragon Rouge Creates ‘Heavenly’ Sub-Brand for Danone

Since its launch 2 years ago, Danone’s premium Greek-style yogurt Oykos brand has achieved sales of £29.2m, attaining 12% of the total luxury dessert market. Now the second largest luxury yogurt brand in the UK, Danone has introduced a number of new on-trend flavours, Salted Caramel and Cinnamon Apple. The product aims to further extend Danone’s […]
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Logotype Design for Italian Composer, Gaetano Donizetti

Domenico Gaetano Maria Donizetti (d. 1848) was an Italian composer from Bergamo, Lombardy. Graphic designer Jee Sook Kim conceived this logotype proposal for the famous composer as part of a college class she undertook at California’s famed Art Center College of Design in Pasadena. The class was actually taught and led by renowned American typeface […]
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