La Bella Unveils New Logo and Packaging Design

U.S. brand La Bella, said to be the No. 1 Hispanic brand in styling and beauty products, has revealed a refreshed product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design. The new packaging and logo initiatives will begin rolling out in the coming months […]
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Branding and Packaging Design for ‘Sofi’ Bath Bombs

Founded in Serbia, Sofi is a small family-run business that produces organic handmade cosmetics. Advertising agency Popular Bruketa & Žinić OM, from Belgrade, was initially tasked with defining the brand’s visual identity; but was later asked to design the packaging for the company’s entire product line, including soaps, gift boxes, and bath bombs. The designers […]
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Branding and Packaging for Men’s Cosmetics Range, ‘Büro’

Büro is a men’s cosmetics and grooming range made from all natural, sustainable ingredients. London-based creative agency Socio Design was engaged to created the brand name, identity and packaging system. The designers say they wanted to avoid what they call the “prettification and emotion” often found in the cosmetic and fragrance industry, in an attempt […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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Concept Branding for ‘Uzuri’ Cosmetics

Conceived as a new premium, upmarket makeup brand that uses one-hundred per cent organic ingredients, Uzuri is a cosmetic line pitched to appeal to the growing number of women who want both high quality makeup and the added benefits of natural ingredients with an ethical guarantee. British graphic designer Chloe Galea has devised a full […]
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Logotype Concept for ‘Joanna’ Cosmetics

Polish creative Alice Szymankiewicz recently completed her bachelor’s degree in Graphic Design from the Academy of Fine Arts (Akademia Sztuk Pieknych) in Gdansk. This logotype was designed during her course studies and formed part of a theoretical rebranding proposal for cosmetics company “Joanna”; the latter being one of the biggest producers of cosmetics in Poland. […]
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Cosmetics Branding: Jolie

Jolie is a young German company that specialises in the manufacturing and distribution of lipsticks. This proposal for the brand’s new identity was created by Bremen-based agency, V36A. The designers decided to introduce a graphic element into the logotype by displacing the letter “i” with a lipstick; the graphic device further enabled them to show off […]
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