The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
[READ MORE]

Premier League Reveals New Identity

The English Premier League has officially revealed its new visual identity, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created a refreshed identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage […]
[READ MORE]

Springetts Redesigns Sacla’ Brand for Relaunch

In this, its 25th anniversary in the UK, Sacla’, said to be the UK’s number one pesto brand, is relaunching its brand identity, starting with its Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. The project has involved the development of a new brand architecture designed […]
[READ MORE]

Best Western Unveils New Logo as Part of Company Rebrand

Hotel chain Best Western has undergone a major rebrand as the company looks to engage a younger, more contemporary audience. The new look of the company will place an added emphasis on all seven of the company’s hotel brands. “For more than two decades, Best Western has had a familiar, recognisable, and visible logo. But […]
[READ MORE]

New Identity Design Revealed for King Edward VII’s Hospital

King Edward VII’s Hospital is said to be London’s foremost private hospital. It was founded in 1899, at the suggestion of the Prince of Wales (later King Edward VII) by Agnes and Fanny Keyser who opened their home to nurse sick and wounded officers returning from the Boer War. Edward VII became the first royal […]
[READ MORE]

Toast Creates Branding for ‘Honeymakers’

The Honeymakers are an Oxfordshire-based company run by Viktor and Lucy Zaichenko who produce a range of honey from their own honey bees. The duo approached Toast Design to produce a brand identity and styling for their honey that would give the products a professional look and feel, thereby allowing the range to be stocked […]
[READ MORE]

Elmwood Unveils Redesign for Anchor Cheddar

Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from well-known food brand Anchor. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014. Elmwood were tasked with creating a […]
[READ MORE]