Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia. Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo […]
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Bulletproof Designs New Branding for Amira Rice

London and New York agency Bulletproof has created the global brand identity and packaging design for Indian food brand Amira Rice. “We are confident this is going to be the biggest launch to hit the rice fixture in the UK for many years,” said Rob Mesure, Amira’s UK CEO. Nick Rees, global creative director at […]
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Confectionery Branding: Al Sultan Sweets

Al Sultan is a confectionery brand in Saudi Arabia that makes and sells sweet confections such as halwa. The company recently commissioned Bahrainian creative agency Skrill to develop its new identity. The designers set out to combine Arabic typography with some of the images typically associated with the word “sultan”; the latter being a type […]
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Fashion Branding: LDN

LDN of England is a British fashion label that specialises in making contemporary streetwear apparel. Creative agency Face, headquartered in Monterrey, Mexico, was hired to formulate the brand’s identity. The clothing company was specifically seeking a symbol that could be easily related to London culture, and at the same time appear appealing and timeless. Based […]
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Luxury Retail: Royal Store

Wroclaw-based Royal Store is both a showroom and online store that sells premium and exclusive goods ranging from delicatessen chocolate to wallets and bags. Polish designer Jarek Kowalczyk, head of Studio Fuerte, was entrusted with designing and overseeing the luxury boutique’s visual identity. Corresponding with the business name, the logo design adopts a regal crown […]
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Catering Identity: Rest Group

Rest Group is an established catering firm from Russia that owns and operates over 20 food outlets. Graphic designer Pavel Emelyanov, who heads agency Eskimo Design Studio in the city of Murmansk, was tasked by Rest Group’s management to create and devise an entirely new identity system. The latter requested something classical and regal in […]
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Football Logo: Furie Lublin

Karol Sidorowski is the lead designer at creative agency Element Media in Lublin, Poland. Lublin is also home to Furie Lublin, the city’s first all-women American football team. The sports club chose Element Media to come up with a new identity design proposal based on NFL-style logos. It is fairly customary for the design of […]
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