Ragged Edge Rebrands Cycle Insurer – Laka

Community-based bike insurance start-up Laka has been rebranded by creative agency, Ragged Edge. Following a successful seed round, Laka enlisted Ragged Edge to develop a new brand identity that could establish collective cover for cyclists in both the UK and Europe, as well as helping the London-headquartered company to develop other insurance products in the […]
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Deliveroo Reveals New Logo and Visual Identity

London food startup Deliveroo has unveiled a new logo and visual identity created by DesignStudio. The latter recently rebranded the Premier League and also Airbnb back in 2014. Founded in 2013, Deliveroo delivers restaurant food to customers in 12 countries and over 100 cities. The company boasts more than 16,000 restaurant partners and 20,000 riders. […]
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Studio Blackburn Creates Brand Identity for OPC Distribution

Creative agency Studio Blackburn has designed a brand identity for luxury cycling company, OPC Distribution. OPC Distribution is the brainchild of Matt Prior and Simon Chappell who say they want to be the foremost British distributor of luxury grade products for the discerning cyclist. Simon and Matt therefore tasked Studio Blackburn to create a brand […]
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Elmwood Rebrands Boardman Bicycle Range

Global brand design consultancy, Elmwood, has teamed up with Chris Boardman to refresh the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products aimed at first time riders, commuters, extreme cycling hobbyists and semi–pro riders. In what is considered to be a fierce market, with some serious players competing for […]
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Nike Unveils ‘BIKETOWN’ Visual Bike Identity

Nike has announced a new partnership with its home-town city of Portland. The Portland Bureau of Transportation has officially confirmed the sportswear brand as the title sponsor of the city’s new bike share system. The agreement is valued at $10 million and has an initial term of five years. The bike share program and bicycles will be called […]
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Oktan Orangeriet Creates Identity for UCI Cycling Race

Norwegian agency Oktan Orangeriet has designed and developed the concept and visual identity for cycling’s 2017 UCI Road World Championships, which are scheduled to take place in Bergen next September. With 1,150 participants from 80 nations, 500,000 spectators, and a reported 300 million TV viewers, it is considered to be one of the largest sporting […]
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The Union Cycliste Internationale Gets New Brand Identity

The Union Cycliste Internationale (UCI) has released a new brand identity in an effort to modernise the image of the organisation. Designed by London-based branding agency SomeOne, the new visual identity is central to the update. The rainbow stripes – which are synonymous with the UCI World Champions – are a prominent feature of the […]
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