R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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