Renault Announces New Name and Logo for F1 Team

French carmaker Renault has announced a change in name for its Formula One team ahead of the motorsport event’s 2019 season. The switch in moniker – from “Renault Sport Formula One” to “Renault F1 Team” – will also be accompanied by a new logo that is claimed to be both “more compact and more readable” […]
[READ MORE]

Performance Lab Given ‘Scientific’ Look by Robot Food

Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
[READ MORE]

New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
[READ MORE]

me&dave Brands London’s ‘Barts Square’ Residential Quarter

Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers earlier this month. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
[READ MORE]

Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
[READ MORE]

Miami University’s New Logo Honours Myaamia Tribe

Miami University has revealed a new “heritage logo” that honours the culture of the Miami “Myaamia” Tribe after which it’s named. The logo’s look, created by Myaamia artist Julie Olds and designer Alyse Capaccio from the university’s communications and marketing department, is said to have been inspired the tribe’s traditional ribbonwork art and its bold […]
[READ MORE]

Las Vegas Lights FC Reveals New Logo Design

Las Vegas Lights FC has unveiled its official crest this week as the football club continues to build toward its inaugural season in the United Soccer League (USL) in 2018. The logo design process is said to have initially commenced with fan-submitted ideas; these were then refined and developed further by three local designers before […]
[READ MORE]