Pluto TV Introduces All-New Logo Design

American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
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DixonBaxi Rebrands AC Milan

London-based design agency DixonBaxi has rebranded European football giants AC Milan. The refreshed visual identity system, which ties in with the start of the Serie A 2019/20 season, has been developed around the Rossoneri’s famous crest-shaped logo and is further claimed to go “beyond football and borders”. “Fans and footballing gods have been kissing the […]
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Pentagram Designs New Identity for Eurosport

Pentagram’s Angus Hyland has designed a new identity for Eurosport, the pan-European television sports network that encompasses six TV channels and 16 websites, introducing the first change to the broadcaster’s visual brand in over 25 years. The rebrand follows Discovery’s acquisition of Eurosport which after it bought a majority stake in the sports destination in […]
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DixonBaxi and Anti Rebrand Opera Browser

For the last 12 months DixonBaxi have been working with Opera, the Norwegian-headquartered web browser and mobile technology business that is claimed to have 350 million users worldwide, to redefine their brand proposition, brand strategy and architecture. DixonBaxi say they completed a four month research and insight gathering audit before going back to the internal […]
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DixonBaxi Rebrands Freeview TV

Freeview, said to be the UK’s most watched digital TV service, has undergone a major rebrand led by creative agency DixonBaxi in preparation to bring connected television to a mass UK audience. The rebrand features a new Freeview logo, visual identity and tone of voice to reflect the platform’s evolving service, and will be visible […]
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