fuseproject Rebrands Biotech Company, ‘Fluidigm’

US-based biotech and life science company Fluidigm has announced a rebranding, including a completely redesigned website and industrial design approach. For the past two years, the company has been working on the project with integrated design and branding firm fuseproject, founded by industrial designer Yves Béhar. Covering industries from furniture to wearable technology, the industrial […]
[READ MORE]

Fashion Branding: GENE Clothing

GENE is an exclusive women’s clothing brand created by former model and stylist, Lora (Nikolaev) Gene. Established in 2009, the fashion label is guided by an aesthetic philosophy which maintains that style exists in a woman’s DNA. Lora, as well as being the owner and original founder, also serves as the company’s creative director. For […]
[READ MORE]