Polpharma Biologics Launches New Logo and Branding

European pharmaceutical company Polpharma Biologics has unveiled a new logo and corporate message as part of a rebranding initiative. The new identity reportedly comes after a year of “significant growth” at the Netherlands-headquartered company, which has brought its Utrecht research and development site, formerly Bioceros, and its Warsaw manufacturing site under the Polpharma Biologics brand, […]
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New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
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Family of Bob Marley Unveil Cannabis Brand – ‘Marley Natural’

The family of musician Bob Marley have announced the creation of Marley Natural, which claims to be the world’s first global cannabis brand. Starting in late 2015 in certain jurisdictions where regulations permit, Marley Natural will begin selling Jamaican cannabis strains said to have been used by Bob Marley himself. In addition to cannabis, the […]
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Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
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