Form Designs New Logo and Identity for Estates East

East London estate agencies Estates 17, Estates 7 and Estates 10 have been rebranded by design and branding agency Form with a new name and look. The refreshed identity not only includes a new logo, typography, colour palette and copywriting tone of voice, but also encompasses the redesign of the company’s Walthamstow head office, website […]
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Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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Aussie FinTech Giant eftpos Unveils New Look by Hulsbosch

Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms […]
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BounceX Unveils New Name and Logo

BounceX, a cloud-based software for email marketers, has announced it is changing its name to “Wunderkind” as of March 18, 2020. The upcoming name change follows the American Software-as-a-Service (SaaS) company reaching a major milestone of $100 million in annual revenue. BounceX has raised more than $75 million in funding to date. “We invented what’s […]
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New Microsoft Edge Logo Revealed

Software giant Microsoft has rolled-out an all-new logo design for its still-in-beta Edge web browser. The refreshed icon “is designed to capture the waves of innovation that we plan to bring to you,” wrote Microsoft’s corporate vice president of Modern Life & Devices, Yusuf Mehdi, in a blog post published on the company’s official website. […]
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BTL Brands Unveils New Logo for Engström Amplifiers

Branding consultancy BTL Brands has refreshed the logo and identity of high-end amplifiers brand, Engström. Founded by industrial designer Timo Engström and engineer Lars Engström back in 2008, the Scandinavian brand produces music equipment that is aimed at the luxury, premium end of the market – some of their products can cost up to €0.25m! […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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