General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
[READ MORE]

Nenking Group Unveils Logo of New Overwatch League Team

Chinese business conglomerate the Nenking Group has unveiled the name of its Overwatch League team – the Guangzhou Charge. The latter, which will represent a home region that encompasses the Guangdong-Hong-Kong Macau Greater Bay Area, will compete in the Pacific Division of the Overwatch League starting in the 2019 season. “We are the first eSports […]
[READ MORE]

Concept Branding for MINI ‘Electric’

French agency Plus Minus, run by graphic designer Audric Henri Dandres, has come up with this advertising and branding concept for British car icon MINI. Incorporating the Union Jack flag, the design has been conceived under the motto “GOD SAVE THE GREEN” – a nod to both the British national anthem and the famous song […]
[READ MORE]

Logo for LAD: LATIN AMERICAN DESIGN

LAD is a social design initiative whose aim is to promote contemporary Latin American design on a global, worldwide level. Madrid-based design agency IS Creative Studio. was responsible for forming LAD’s graphic identity. The designers chose to instill a vibrant, multicolour feel into both the animated logo and the associated identity collateral, with the inspiration […]
[READ MORE]