Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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Hyundai Launches New Car Brand, ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
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Citroën Teases New Concept Car with Logo Reveal

Citroën has revealed a teaser image showing the logo design for its new Cactus M concept car. The vehicle, which will be officially unveiled at the Frankfurt motor show later on this month, is a convertible variant of the road-going C4 Cactus that went into production last year. The French carmaker says the new design […]
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Logo Designs for 2020 Olympic and Paralympic Games Unveiled

The Tokyo 2020 Organising Committee has this week unveiled the official emblems of the Tokyo 2020 Olympic and Paralympic Games. The Tokyo 2020 Olympic emblem is inspired by the “T” in: “Tokyo”; “Tomorrow”; and “Team”. The Paralympic emblem, meanwhile, is inspired by “=”, being described by the tournament organisers as the “universal sign of equality”. […]
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Archival’s adidas RGIII Trophy Edition Design Wins 2014 RDA

adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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United Soccer League Reveals New Logo Design

North America’s United Soccer League has announced it is changing its name. As of now, USL PRO will compete simply as the USL. USL presently functions as the third soccer division in the US, coming behind Major League Soccer and the North American Soccer League in the hierarchy. The new USL mark is the key […]
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