Branding Tech: Minttulip

Minttulip offer expertise and strategy to organisations looking to implement newly emerging cloud technology. Their logo mark adopts a minimalist symbol resembling an overlapping petal, which also doubles up as a tulip and the letter M. When tilted to one side it also happens to reveal a cocktail glass. London-based creative agency Sawdust was responsible […]
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Fashion Branding: Iris von Arnim

Iris von Arnim is a noted German fashion designer who has garnered a reputation for excellence in designing and producing contemporary ladies’ knitwear. In 2010 she partnered with none other than supermodel Claudia Schiffer to develop the Claudia Schiffer Cashmere Collection. von Arnim also heads the largest European young designer competition, the Apolda European Design […]
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Video: Making of the Porsche Crest

The Porsche crest is an unmistakable trademark. It has now been relaunched for the Porsche 356 and the early 911s from Porsche Classic. In order to faithfully reproduce the historic emblem true to the original colour and in the right material, Porsche’s experts have carefully researched the history of the crest: between 1952 and 1998, […]
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Next Generation Corvette to Wear New Logo

Today, Chevrolet confirmed that the seventh-generation Corvette will debut the evening of Sunday, Jan. 13, 2013 in Detroit. To kick off the countdown to the debut, Chevrolet debuted the new Crossed Flags logo for the new, 2014 Corvette. “The all-new, seventh-generation Corvette deserved an all-new emblem,” said Ed Welburn, GM vice president of global design. […]
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