U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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Premm Design Rebrands Unexpected Opera

London-based design agency Premm Design has created the new branding for ‘cabaret opera’ specialist, Unexpected Opera. Originally established in 2007, the theatre group recently approached Premm Design needing a new and improved identity. “After presenting a number of possible approaches, we agreed on a logo that used emoji-like letterforms. These act as shorthand for laughter, […]
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