Porsche Gives Cars New Names

The Porsche Boxster and Cayman have been renamed as 718 Boxster and 718 Cayman. The new names for the company’s two-door, mid-engined sports cars make reference to the series of 718 racing cars built during 1957 and 1962. Porsche says it will introduce the 718 Boxster and 718 Cayman “over the course of 2016”. The […]
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Mopar Unveils 50th Anniversary HEMI Logo

Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of its famous second generation (Gen II) 426 Race HEMI engine design. To kick off the year-long commemoration, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine’s moniker, which resulted from the powerplant’s imposing size, strength […]
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Identity Design for Motorcyle Brand, ‘Iron Lungs’

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny. “I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda. The long-term plan for the couple is […]
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