BCR Reveals New Logo as Part of Major Rebranding Rollout

BCR, a Florida-headquartered clean-technology company that is involved in the water and wastewater treatment industries, has announced it will be rolling out a major repositioning and brand refresh this spring, which parallels a recently announced expansion to provide its biosolids treatment technologies across North America. “BCR’s new brand and repositioning is an important part of […]
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Blast Creates Identity for Wellcome Trust’s ‘The Crunch’

Global charity foundation The Wellcome Trust has launched The Crunch, a major new UK public engagement initiative focusing on food, health and the environment. Following a competitive tender, The Wellcome Trust appointed creative design consultancy Blast as project lead, co-ordinating the 14 other project partners, and as creative lead, developing the name, brand guidelines, visual […]
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Pentagram Designs New Identity for Hazen and Sawyer

Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
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70kft Creates Branding and Packaging for Xylobag

Launched in 2010, U.S. company cycleWood Solutions says its mission is to offer smarter, environmentally responsible alternatives to the many consumer products that continue to strain long-term sustainability. For example, after studying the lasting impact plastic garbage bags have on the planet, the team has created Xylobag, which is made from a patented mix of […]
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Pentagram Designs Identity for ‘Do The Green Thing’

Pentagram’s Marina Willer has developed a new identity for Do The Green Thing, an environmental charity co-founded by Naresh Ramchandani. Described as an online “inspiration feed”, Do The Green Thing hosts a website that displays posters, videos, podcasts and objects made by creative types that aim to inspire people to live more sustainably. The Do […]
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Landor Associates Rebrands ‘Republic Services’

Republic Services, the second largest recycling and waste company in the USA, has revealed a new brand positioning and tagline. The company says the goal is to unify its current 30+ go-to-market names under its primary brand, Republic Services. Over the coming months, the company will integrate its marketing efforts centred around a redesigned logo […]
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Identity Design for Architectural Consultancy, ‘MEAD’

London-based brand strategy consultants Them Design have created this interlocking typographic branding for architectural design firm MEAD, enabling the latter to reposition themselves as energy specialists. “We wanted to create something structured but timeless for MEAD, initially designing a unique typeface that could be stacked the visuals carried through to web and brochure concepts,” explain […]
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