eSports Giant ESL Reveals New Logo and Identity

eSports event organiser ESL has revealed a refreshed brand identity, which includes a redesigned logo, bespoke typeface, and the use of a brighter colour palette. Originally founded in 2000, and formerly known as Electronic Sports League, ESL claims to be the world’s largest eSports company and currently operates high profile, branded international video gaming leagues […]
[READ MORE]

Nenking Group Unveils Logo of New Overwatch League Team

Chinese business conglomerate the Nenking Group has unveiled the name of its Overwatch League team – the Guangzhou Charge. The latter, which will represent a home region that encompasses the Guangdong-Hong-Kong Macau Greater Bay Area, will compete in the Pacific Division of the Overwatch League starting in the 2019 season. “We are the first eSports […]
[READ MORE]

NBA Reveals New eSports Logo

The NBA and 2K Games have together revealed their new 2K League logo. The unveiling comes almost eleven months after the creation of the first eSports league to be run by a North American professional sports league. A basketball was selected as the centrepiece of the design as it represents the “common thread between all […]
[READ MORE]

Overwatch League Unveils First Team Logo Design

Overwatch League, a professional e-sports league for multiplayer online video game Overwatch, has revealed the official branding of its first team – the Shanghai Dragons. For its inaugural season, the newly-created league, which is claimed to be the first major global, city-based pro e-sports league in the world, plans to field 12 teams based in Asia, Europe, and […]
[READ MORE]