ViacomCBS Reveals Name and Logo for New Streaming Service

Media and entertainment giant ViacomCBS has revealed “Paramount+” as the brand name for the company’s upcoming global streaming service. The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, […]
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TENA Gets New Logo and Packaging by Bulletproof

Global agency Bulletproof has created the new identity and packaging design for leading continence care brand, TENA. The agency was appointed to work on the project back in 2016 by Essity, the Swedish hygiene products group that owns TENA. The new look forms part of a repositioning exercise that aims to shrug off “the outdated […]
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DropIn Rebrands for AI, Unveils New Logo and Website

DropIn, a Los Angeles-based tech company specialising in video insurance claims processing, has announced the next iteration of its brand development. Established in 2015, the company has evolved from a video streaming partner into an AI-focused, video-enabled surveying platform. The company’s new tagline is “Visual Evidence, Powered by AI.” Since its founding, the business has […]
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Trollbäck+Company Brands Audio Tech Start-Up – ‘IRIS’

Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
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Royal Astronomical Society Marks Bicentenary with New Logo

Britain’s world-famous Royal Astronomical Society (RAS) has revealed a new logo design as part of its bicentenary celebrations. The new symbol, which also gets an animated variant, forms the centrepiece of a rebrand carried out by London-based design consultancy, Johnson Banks. Inspired by, among other things, the Society’s motto ‘Let whatever shines be observed’, the […]
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Future Tense Conference Gets Ever-Changing, Twitter-Inspired Logo

Croatian agency Bruketa&Zinic&Grey has created the visual identity for Future Tense – a futurist conference to be held this coming October in Zagreb. Key to the look is an animated, so-called “logo-bot”, which is generated out of two points that are claimed to represent humanoid eyes. What’s more, the logo’s form and appearance both continuously change […]
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Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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