The Clearing Creates Identity for ‘Breast Cancer Now’

Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
[READ MORE]

Proud Creative Designs New Look for DIVA Channel

DIVA is one of the core channel brands of NBCUniversal’s international channels division. London-based agency Proud Creative were commissioned to refresh the entertainment brand with a ‘feminine’ touch. “A full logo redesign wasn’t on the table, so we tidied things up. We reduced the weight and rounded out the corners — making it more elegant […]
[READ MORE]

La Bella Unveils New Logo and Packaging Design

U.S. brand La Bella, said to be the No. 1 Hispanic brand in styling and beauty products, has revealed a refreshed product packaging design and brand logo for its roster of beauty offerings, after nearly three decades of the same design. The new packaging and logo initiatives will begin rolling out in the coming months […]
[READ MORE]

R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
[READ MORE]

Fashion Branding: SisterS Point

SisterS Point is a Scandinavian fashion brand. It was started in Denmark in late 1994 with an aim to create trendsetting and energetic clothing for girls and women aged between 15 and 22. A few years ago, the fashion retailer underwent a branding refresh. Danish graphic designer Kasper Gram was part of the creative team […]
[READ MORE]

Branding and Packaging Design for ‘Be Mine’

Clicks is a retail brand that is part of the Clicks Group, which is a health and beauty focused retail and supply group that has over 600 stores across southern Africa. This Be Mine project is one of several branding and packaging design projects produced for the South African retailer by Cape Town-based agency Todd […]
[READ MORE]

Identity Design for Surup Cafe

Moscow-based graphic designer Sergey Parfenov has designed this logo and identity design for Surup Cafe. The cafe and confectionery shop is located in the city of Hamburg and is actually owned and operated by the Bäckerei Happ chain, a family bakery business founded in 1946 in Germany’s Fulda district. The decidedly pink-coloured identity helps bring […]
[READ MORE]