New SCI-MX Ready-Meal Range Gets Branded by Brandon

British food manufacturer Samworth Brothers is launching a new range of ready meals aimed at “fitness-focused” consumers, with brand identity and packaging design created by Brandon. Said to have been developed in response to increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad […]
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Pentagram Creates New Identity for Fitness Coach Mike Barwis

Pentagram has designed the new brand identity and website for fitness coach and entrepreneur Mike Barwis. Said to be one of the world’s top strength and conditioning coaches, Barwis is the strength coach and senior consultant for the New York Mets as well as the star of “American Muscle” – a TV show that currently […]
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Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
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The Clearing Unveils New Logo and Identity for Premier Global

The Clearing has created the new logo, positioning, and identity design for Premier Global, which is said to be one of the UK’s leading education providers of health and fitness professionals. “We were asked to articulate a clear promise for the Premier Global brand, and redesign the brand experience to help it stand out as […]
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Robot Food Unveils New Branding for BULK POWDERS

BULK POWDERS sell their sports nutrition supplements online, in bulk. Robot Food designed the brand, website and packaging back in 2013, and were recently asked back to unify and progress the brand to accommodate its growing product range. What began as a line of protein products for both bodybuilders and general athletes has now developed into a […]
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Reebok Unveils New ‘Delta’ Logo

Reebok has revealed its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Delta symbol is designed to represent the positive and transformative change that fitness can have on a person’s life. The Reebok Delta has three distinct parts each representing the changes – […]
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Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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