Final Logo Design Chosen for 2020 Tokyo Olympics

The official logo of the 2020 Tokyo Olympics has been revealed. Dubbed “Harmonised Chequered Emblem”, the winning logo was selected from 15,000 entries submitted in an open-call competition. “Chequered patterns have been popular in many countries around the world throughout history. In Japan, the chequered pattern became formally known as ‘ichimatsu moyo’ in the Edo […]
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DS.Emotion Unveils Rebrand for Silverstone

DS.Emotion has created a new visual identity for motorsport venue Silverstone, as part of a rebrand, which the design agency says “aims to align the brand with innovation”. The new branding includes a revised speedmark logo, which was originally launched back in 2001 having been designed by Carter Wong. “Silverstone has retained the brands speedmark […]
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How Do They Make Aston Martin Badges?

On the eve of the 2016 World Endurance Championship opener at Silverstone, Aston Martin Racing has unveiled a bespoke selection of ‘wing’ badges in celebration of the famous endurance series. Every Vantage produced for the road or race track is made by hand and the wings that feature on each model make no exception. Commissioned […]
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FIFA Unveils 2016 U20 Women’s World Cup Logo Design

The logo and slogan for the FIFA U-20 Women’s World Cup 2016 has been officially revealed. The unveiling coincided with International Women’s Day. The eighth edition of the competition, which will be held from 13 November to 3 December, will take place in Papua New Guinea’s capital, Port Moresby. FIFA says the logo design connects Papua New […]
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U.S. Soccer Reveals New Logo Design

The U.S. Soccer Federation has unveiled its new logo design. The crest receives the first update since 1995. Key visual elements include stripes and colours drawn straight from the American flag. In addition, the football organisation revealed its official font, 90Minutes, a custom look designed by typeface designer Tal Leming to go with the lettermarks […]
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Rome 2024 Unveils New Bid Logo

Rome 2024 has unveiled the new logo design for the Italian capital’s bid for the Summer Olympics. The design, which features the famous Colosseum in the colours of the country’s flag, was unveiled live on television in Italy, in front of 2,500 Roman schoolchildren at the Palazzetto dello Sport. Speeches were made by bid President […]
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Soccer Team D.C. United Unveils New Logo Design

American soccer team D.C. United has unveiled a new logo design for only the second time in the club’s history. The Washington-based team’s updated crest is being described as an “evolution” of the original design that was unveiled after the 1997 season. United says it conducted “thorough” market research two years ago on the current […]
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