Eight Refreshes Cathay Pacific Brand Experience

One of the world’s major airline carriers has received its biggest facelift in 20 years. Hong Kong-based brand consultancy Eight was engaged by Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier’s visual identity and extends to the design of its lounges, offices, products and digital interfaces. […]
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Elmwood Reveals New Identity for Bristol Aerospace Centre

Brand design consultancy Elmwood has revealed a new identity for aviation heritage museum Bristol Aerospace Centre. Managed by the Bristol Aero Collection Trust, Elmwood was enlisted to create an identity to support the fundraising stage and project development of the new £14m project that is set to open in early 2017. The plan for the […]
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‘Free Spirit’ T-Shirt Design by Joe Horacek

Artist and designer Joe Horacek owns and operates his own screenprinting shop in Lincoln, Nebraska (USA). Called the “Little Mountain Print Shoppe”, the workshop produces t-shirt designs featuring Joe’s own custom artwork. When talking of his own style, Joe says, “I’ve found that much can be achieved with a combination of simple illustration and solid […]
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Internet Branding: Sletat Travel Search Engine

Sletat.ru is an online Russian travel search engine. Translated into English, the word “Sletat” means “to fly”. The internet-based company commissioned graphic designer Roman Korolev to design its new identity. At the outset, Roman considered various different ideas for the logo, including using a magnifying glass (as a visual metaphor for search); a stylised S; […]
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American Airlines Unveils New Logo and Livery

American Airlines has revealed a new logo and exterior for its planes. The unveiling of the new logo and livery is the latest step forward in American’s attempt toward building a more modern travel experience for its customers. “Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment […]
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Aston Martin Reveals Centenary Logo

2013 sees Aston Martin celebrate its centenary. The British luxury car maker will mark its first 100 years with a series of UK and international celebrations highlighting the success of the brand worldwide. To commemorate its first century in business, Aston Martin has also created a special centenary logo: a spiralling design derived from the […]
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Bombardier Learjet Logo

The Learjet is a dedicated business jet designed and manufactured by Bombardier. The Canadian company produces aircraft targeted at both business and commercial markets. More than 40 years after the creation of the first Learjet, Bombardier’s marketing team mandated BBDO Montreal to create an iconic livery design in order to help promote and celebrate the […]
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