Croots Rebrand Wins Gold at DBA Design Effectiveness Awards

AC Supplies, a North Yorkshire maker of canvas and leather shooting bags, felt that their brand had no real equity beyond their core trade supply base. They wanted to create a fresh, stand-alone brand that would compete in the consumer market and emphasise their 40-year heritage. The new Croots brand was created by WPA Pinfold […]
[READ MORE]

Branding Design for Gift Shop, ‘Мастерская подарков’

Established in September of 2006, souvenir manufacturer Мастерская подарков is the creative workshop of graphic designer and carpenter Edward Udovichenko. The gift shop is situated in the Russian city of Stavropol and produces a range of handcrafted souvenirs that are made using mostly natural materials. Design duo Shamil Karim and Kristina Udovichenko, from Saint Petersburg, […]
[READ MORE]

Confectionery Branding: Al Sultan Sweets

Al Sultan is a confectionery brand in Saudi Arabia that makes and sells sweet confections such as halwa. The company recently commissioned Bahrainian creative agency Skrill to develop its new identity. The designers set out to combine Arabic typography with some of the images typically associated with the word “sultan”; the latter being a type […]
[READ MORE]