FAB Ice Lolly Gets New Logo and Packaging by Springetts

Branding consultancy Springetts has redesigned the logo and packaging for FAB, arguably the UK’s most well known ice lolly brand. The new look has been created to mark the product’s 50th anniversary. “The packaging had evolved to look like every other lolly brand in the freezer. Everyone recognises a FAB and the packaging should be […]
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