Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
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Branding for Furniture Store, ‘Chairish’

Chairish is an online store targeting design aficionados who want to buy and sell previously owned furniture and decor to one another. Global design agency Mucho created a logo and identity system for Chairish that can be used online, across a variety of printed collateral, and as a graphic system throughout the company’s office interior. Rob […]
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Logo for Chinese Furniture Maker, ‘Zhejiang Pysen Rosewood’

Zhejiang Pysen Rosewood Furniture Co. mainly manufactures Ming and Qing Dynasty style furniture designs. The company’s logo is made up of the Chinese characters “百” and “盛”, resembling a typical Ming style piece of furniture, which is a large armchair with four protruding ends. To continue the tradition of a Chinese aesthetic, the logo was […]
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Premium Food Event Branding: Gourmet Theatre

Since 2010, Sanlam Investment Management (SIM), one of South Africa’s largest investment consultancies, has been hosting an annual food-come-design fair. The boutique style outdoor market features the best local furniture crafters, artisan products, as well as speciality foods and drinks. Top SA chefs also educate and inspire with on-site demonstrations. In 2012, SIM, in partnership […]
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