Luxury Massage Chair Brand Gets New Name and Logo

Colorado-headquartered furniture manufacturer FFL Brands has revealed a new name and brand identity for its luxury massage chair lineup. Designed by former Ferrari car designer Ken Okuyama, the M.8LE, M.8 and new R.6 are claimed to be “the world’s most meticulously designed and technologically advanced full-body shiatsu massage chairs”, and will be marketed under the […]
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London Executive Offices Rebranded by Some One

SomeOne has rebranded serviced office business London Executive Offices to The Argyll Club. Having changed hands in a £475m deal in 2018, and formerly known by its acronym LEO, the company operates 38 workspaces in some of the most premier locations in London, including in the City, Belgravia, and Mayfair. The new brand symbol is […]
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ShopTalk Brands New Homeware Range, ‘Trove’

Interior-design house Studio Duggan has launched a new homeware range, with brand identity by London agency ShopTalk. Dubbed “Trove”, the furniture range is available online as well as at a flagship boutique store located in West London. Studio Duggan says it approached ShopTalk “because it wanted Trove to exist in a beautiful world that would […]
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Without Rebrands Luxury Bedmaker, Savoir

London design studio Without has rebranded Savoir, which is claimed to be “the world’s most luxurious bedmaker”. The company has been making beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is said to be custom-made in the UK using only high-end natural materials, and with one […]
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Furniture Retailer ‘Swoon’ Rebranded by Zag

Online UK furniture retailer Swoon has unveiled a refreshed logo and identity, including a new TV campaign and website, all created by branding consultancy Zag. Founded in 2012 by Debbie Williamson and Brian Harrison, ‘Swoon Editions’ was born out of a desire to offer designer furniture at affordable prices. Unlike traditional furniture brands that often […]
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Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
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Branding for Furniture Store, ‘Chairish’

Chairish is an online store targeting design aficionados who want to buy and sell previously owned furniture and decor to one another. Global design agency Mucho created a logo and identity system for Chairish that can be used online, across a variety of printed collateral, and as a graphic system throughout the company’s office interior. Rob […]
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