Pentagram Creates New Identity for BookHampton Bookshop

New Yorkers on holiday in the Hamptons are said to often source their summer reading—and books for all year round—at independent bookstore BookHampton in the village of East Hampton on Long Island’s East End. Somewhat of a local landmark, which was originally established in 1971, the bookshop reopened this summer with a new owner, Carolyn […]
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Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
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Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand

Following a recent IPO that has valued the company at a staggering $1.6 billion, American hamburger chain Shake Shack plans to expand to over 400 locations in the next decade. From its roots as a hot dog stand in New York’s Madison Square Park, the company has so far grown into a chain of 63 […]
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Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
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Identity Design for Guest House, ‘Villino Odaldo’

The Villino Odaldo was originally built as a summer residence for wealthy landowner Giuseppe D’Onghia back in 1929. Situated in Mottola, a town and commune in the province of Taranto, in the Puglia region of southeast Italy, the descendants of D’Onghia’s family have recently restored and transformed the building into a guest house aimed at […]
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Logo for a Web Designer: Chris Martatos

Chris Martatos is a front-end web designer and developer with a skillset focused on crafting websites that provide an optimal viewing experience for end-users. Greek creative studio FX3, headed by Julien Gionis, was tasked with devising Chris’ identity. Julien merged the initials CM to create a symbol whose visual form takes inspiration from typographic elements […]
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USA TODAY Unveils Redesigned Logo

USA TODAY, a multi-platform news and information media company, is celebrating its 30th anniversary with a redesign on all platforms, as well as the introduction of a new logo. The new USA TODAY adopts a more current, modern approach. Key elements of the reimagined products include: a total redesign of the newspaper aimed at visual […]
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