Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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Chevrolet Reveals Name and Logo of New Vehicle Range

U.S. carmaker Chevrolet has confirmed that its all-new range of medium-sized pick-up trucks launching in late 2018 will be branded “Silverado”. The announcement came during Chevrolet’s Truck Centennial event, which kicked off a 100-day celebration of the first century of Chevrolet pickups. However, the Silverado nameplate is not new; it is already in use after […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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Fuel Cell System Manufacturing Reveals Company Logo

Fuel Cell System Manufacturing, the joint venture company established by General Motors and Honda for the production of advanced hydrogen fuel cell systems, has revealed its company logo. Announced back in January this year, FCSM is claimed to be the car industry’s first joint venture formed to mass-produce hydrogen fuel cell systems. Production is expected […]
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Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
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US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
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Opel Reveals Name and Logo of All-New Electric Car

Vauxhall parent group Opel has announced the name and logo of an all-new electric car that will launch next year, as the company pursues the biggest, most far-reaching model offensive in its history with 29 new models between 2016 and 2020. The new five-door, five seat will be called “Ampera-e”. As an “affordably priced” car […]
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